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Vivian Belenky's avatar

I more or less completely disagree with the analysis of far-UVC here. Source: I co-founded a far-UVC company (aerolamp.net). We are not funding constrained; and neither are the other far UVC companies. Our product is not yet fully "productized" but it *is* quite cheap, and it ships on demand to consumers--and there are other models. Acuity Brands sells a B2B far-uvc ceiling fixture for a very reasonable price, and there are other companies too--Beacon, Visium, LumenLabs, Bioabundance, etc. But nobody gets rich in this industry for a simple reason: people mostly just don't want to pay for airborne disease prevention.

The insight I do very much agree with though is that the core challenge for far-UVC is getting the market to exist at all. I don't know how to do that--if anybody does, we would be happy to pay them quite a lot. We could of course throw millions into random marketing strategies that might get us there, but we wouldn't be the first, and I don't know how to spend money in this area more effectively than we currently do. Nobody has yet figured out how to get people to want this stuff, and I don't think there are any obvious silver bullet solutions.

Afua Ankrah, M.S's avatar

Interesting read. My key takeaway: institutional design determines what becomes possible. It also reinforces something I think about often: how many important problems persist not because we lack solutions, but because our institutional and funding structures weren’t designed to support them. It makes me think we need more people willing to rethink those norms so systems can continue to evolve.

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