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Vivian Belenky's avatar

I more or less completely disagree with the analysis of far-UVC here. Source: I co-founded a far-UVC company (aerolamp.net). We are not funding constrained; and neither are the other far UVC companies. Our product is not yet fully "productized" but it *is* quite cheap, and it ships on demand to consumers--and there are other models. Acuity Brands sells a B2B far-uvc ceiling fixture for a very reasonable price, and there are other companies too--Beacon, Visium, LumenLabs, Bioabundance, etc. But nobody gets rich in this industry for a simple reason: people mostly just don't want to pay for airborne disease prevention.

The insight I do very much agree with though is that the core challenge for far-UVC is getting the market to exist at all. I don't know how to do that--if anybody does, we would be happy to pay them quite a lot. We could of course throw millions into random marketing strategies that might get us there, but we wouldn't be the first, and I don't know how to spend money in this area more effectively than we currently do. Nobody has yet figured out how to get people to want this stuff, and I don't think there are any obvious silver bullet solutions.

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